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Archive for March 15th, 2009

viewmaster_red_with_reelFirst introduced at the 1939 World’s Fair in New York, “the iconic [View-Master] reels of tourist attractions, often packaged with a clunky plastic viewer and first sold to promote 3-D photography, are ending their 70-year run after years of diminishing sales. . . .

“Scenic discs are no longer a good fit for the Fisher-Price division of toy maker Mattel Inc., a spokeswoman said, and the company stopped making them in December. Fisher-Price, based in East Aurora, N.Y., will keep making better-selling reels of Shrek, Dora the Explorer and other animated characters, spokeswoman Juliette Reashor said in an e-mail to The Associated Press.” (more @ MSN)

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