“A librarian digging through the archives at the Bodleian Library, University of Oxford has found the earliest known example of a publisher’s dust jacket. The dust jacket, which had been separated from the book it was created for, was found bound with other booktrade ephemera. (Click image to enlarge)
“It belonged to: Friendship’s Offering for 1830. London: Smith, Elder, & Co., 1829.” (more @ Seattle Post-Intelligencer)
More information on 19th century dust jackets (including the former earliest known jacket issued in 1832) can be found at 19th Century Dust Jackets.
The 'Not-So-Rough' Guide 
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