“Alan W. Livingston, an entertainment executive who had significant roles in bringing Bozo, the Beatles and ‘Bonanza‘ to American audiences, died Friday at home in Beverly Hills. He was 91. . . .
“In 1963, Mr. Livingston was president of Capitol Records, which had declined three different times to release singles by a British band, then little known in the United States, called the Beatles. After another Capitol executive turned down a fourth opportunity, this one to release the song ‘I Want to Hold Your Hand,’ a telephone call placed to Mr. Livingston probably changed rock ‘n roll history. . . .
“Capitol released the single and the next year brought the Beatles to the United States, unleashing the tsunami of adoration that came to be known as Beatlemania.” (more @ NY Times)
The 'Not-So-Rough' Guide 
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